Skip to content
LIVE · DISPATCH 26·178
EUROPAEXPRESS

Apple CEO warns price hikes inevitable due to AI chip costs

Apple chief executive Tim Cook has indicated that rising memory-chip costs will lead to consumer price increases, citing the ongoing artificial intelligence boom.

By 27 Jun 2026 · 19:00 CET Updated 27 Jun 2026 · 19:00 CET

AI disclosure: Summarised from a single named source by an AI model with editorial rules; links to the original report.

According to Euronews, Apple will no longer be able to absorb the escalating costs associated with memory chips as demand for artificial intelligence technology continues to surge. Tim Cook stated that price rises for consumers are now unavoidable as a direct consequence of these market pressures.

The announcement has prompted concerns regarding potential inflationary impacts throughout the wider technology sector. These developments follow the significant industry-wide investment in hardware capable of supporting advanced AI capabilities, which has placed substantial strain on the supply chain for essential components.

Source: Euronews. Read the original report ↗

Source ledger

  • This brief is based on reporting by Euronews.
    supports: Euronews