Ferrari marketing chief departs following difficult electric vehicle launch
The long-serving head of marketing at Ferrari has resigned following the problematic introduction of the company’s first electric vehicle, with a former BMW executive appointed as successor.
AI disclosure: Summarised from a single named source by an AI model with editorial rules; links to the original report.
According to Euronews, the executive responsible for Ferrari's brand image for over ten years is stepping down from his role. This departure comes just weeks after the luxury car manufacturer faced difficulties during the unveiling of its debut electric vehicle model.
To address the transition and stabilise the brand's positioning, the company has recruited a former executive from BMW. No further details regarding the specific nature of the launch issues or the identities of the individuals involved were provided by the report.
Source: Euronews. Read the original report ↗
Source ledger
-
This brief is based on reporting by Euronews.supports: Euronews