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Developing Update · Europe — Politics: live coverage

Lucky Strike maker BAT to axe 5,500 jobs worldwide in €695m cost drive

British American Tobacco is cutting 5,500 jobs across the globe and handing thousands more roles to outside contractors, as the cigarette giant races to strip out costs and pivot t

By 29 Jun 2026 · 11:30 CET Updated 29 Jun 2026 · 11:30 CET
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⚡ EXECUTIVE DISPATCH BRIEF Developing · Politics
  • Core Briefing: Lucky Strike maker BAT to axe 5,500 jobs worldwide in €695m cost drive
  • Strategic Context: British American Tobacco is cutting 5,500 jobs across the globe and handing thousands more roles to outside contractors, as the cigarette giant races to strip out costs and pivot t
  • Fact Checking & Evidence: Documented status is developing across primary accredited European reporting wires and official filings.
  • Editorial Integrity: Independent coverage adhering to the Europa Express European Press Standards and source verification framework.

British American Tobacco is cutting 5,500 jobs across the globe and handing thousands more roles to outside contractors, as the cigarette giant races to strip out costs and pivot towards vapes and nicotine pouches.

Source: Euronews. Read the original report ↗

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