Microsoft and Apple increase hardware prices due to chip shortages
Microsoft and Apple have raised prices for Xbox consoles, Macs and iPads following a surge in memory chip costs linked to the growing demand for artificial intelligence.
By Europa Express26 Jun 2026 · 02:30 CETUpdated 26 Jun 2026 · 02:30 CET
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⚡ EXECUTIVE DISPATCH BRIEFDeveloping · Politics
Core Briefing: Microsoft and Apple increase hardware prices due to chip shortages
Strategic Context: Microsoft and Apple have raised prices for Xbox consoles, Macs and iPads following a surge in memory chip costs linked to the growing demand for artificial intelligence.
Fact Checking & Evidence: Documented status is developing across primary accredited European reporting wires and official filings.
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Microsoft and Apple are increasing prices for Xbox consoles, Macs, and iPads as the expansion of the artificial intelligence sector drives up the cost of memory chips. According to Euronews, supply shortages caused by the ongoing AI boom have led to price hikes of up to $300, or approximately €265.
Depending on the specific product, consumers may see price increases of as much as 25 per cent. The adjustments follow reports that the high demand for AI-related technology is creating significant pressure on the global supply of essential computing components.