Key Takeaways
- Donald Trump publicly offered UFC founder Dana White the White House press secretary post, according to Euronews.
- The move reflects an unusual blend of sport celebrity and political communication, drawing EU attention to US media transparency.
- A formal appointment is expected by early December, which could influence transatlantic information and trade discussions.
Euronews (8 Nov 2026) states that former US President Donald Trump directly told UFC boss Dana White, “Dana, please take the job!”, offering him the post of White House press secretary. The proposal was made during a private meeting at Trump’s Mar‑a‑Lago residence, according to sources cited by the outlet. Both men have cultivated a long‑standing rapport: Trump is a frequent attendee at UFC events, while White has addressed several of Trump’s campaign rallies over the past decade. The offer arrives at a time when EU officials are closely monitoring US communication strategies, especially after the European Commission’s recent push for greater transparency in transatlantic media relations. An appointment of a high‑profile sports executive to a senior government role could reshape perceptions of the White House’s media handling, potentially affecting EU‑US diplomatic dialogue on information policy, disinformation counter‑measures and the regulation of sport‑related sponsorships that involve European companies. For European businesses and observers, the development raises questions about the future tone of US public messaging and any possible spill‑over into trade or cultural agreements linked to combat sports. While White has not confirmed any decision, the White House is expected to announce a permanent press secretary by early December, with the role likely to be scrutinised by EU media watchdogs and bipartisan legislators alike.
Source: Euronews. Read the original report ↗
Frequently Asked Questions
Will Dana White become the US White House press secretary?
As of the Euronews report, White has not confirmed the role; the appointment will be decided by the White House in the coming weeks.
How could this appointment affect EU‑US relations?
EU officials may reassess cooperation on media transparency and disinformation policy, while European sponsors of UFC events could seek clarification on regulatory implications.